World Groccer ​

This project was a challenge proposed by OfferFit to demonstrate my expertise in front-end development. The task involved develop a dashboard and using a mock dataset display key results to the end client, allowing me to showcase my knowledge and skills in this domain.

📜 The history ​

World Grocer is a premium grocery chain. For several months, you have been working with World Grocer to implement a next-generation marketing personalization solution. The solution uses advanced statistical techniques to recommend which offer to send each customer to maximize Customer Lifetime Value (CLV).

The upcoming pilot consists of a development period followed by a 2-month “go live & measure uplift” period. You have been asked to develop a data visualization tool to enable World Grocer stakeholders to analyze the performance over the course of the go-live period.

🎯 Key Objectives ​

• Develop a SPA dashboard UI

• Show aggregate statistics up-to a particular date

• Show important KPIs at the top of the page:

  • Total offers sent to all customers

  • Total repeaters (split by experimental group vs. control) to date

  • Total CLV (split experimental group vs. control) to date

• Daily trending view of CLV, split between experiment group and control group

🔑 Important links ​

• Test Instructions

• Vue Template Starter

• Mock Data